Saturday, 24th March 2018
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ODLO UK announces 2018 key ambassadors

by editor
Tuesday 27th February 2018
Tags  ODLO   |   Robbie Britton   |   Natalie White   |   Ty Farrer
ODLO UK has announced its ambassadors for 2018, from a mix of sports including dance, yoga, canicross and, of course, running! 
The ambassadors have been chosen because they ‘reflect the values and philosophy of the innovative and technologically advanced brand’. James Clark, country manager at Odlo UK & Ireland, said “We are delighted to start working with such an exceptional group of athletes and performers, and excited to branch out into newer fields such as acrobatics and dance. These athletes will be actively contributing to the #ODLO100 initiative, which is a campaign we have selected to find 100 inspirational people worldwide to represent the brand.”
So, let’s take a look at the UK runners who’ve been selected, a couple of whom may be very familiar to regular visitors to Run247! 

Odlo ambassadors

ROBBIE BRITTON - ultra running
Robbie is a British International Ultra Marathon Runner and Coach. He was 3rd at the World 24hr Running Championships, running 261km in a single day. 
Based in Chamonix, France, with his fiancée Natalie White and their dog Rosa, working with Odlo means that they can train year-round in all the conditions that the mountains throw at them. 
Future projects include the UTMB CCC and Montreux Trail Festival, and the 2019 Baikal Traverse record attempt - 600km across the frozen surface of Lake Baikal, Siberia, where temperatures regularly drop below -20 degrees. Good quality kit will literally be a matter of life and death. Not just content with frozen lakes, Robbie likes to run across countries, crossing 330km over Iceland in 2015 and Bulgaria, via the 580km Balkan Kom-Emine trail, in 2017.
Instagram: @ultrabritton Twitter: @ultrabritton Facebook: @robbie.britton.18
NATALIE WHITE - ultra running
Natalie White is a mountain and ultra distance runner who has run for Great Britain multiple times.
Starting at the age of nine, Natalie was running for England and Great Britain throughout her teenage years at World and European Mountain Running Championships.
In recent years Natalie has started running longer distances, culminating in completing one of the toughest ultra marathons in the world, the 338km Tor des Geants, in an impressive 118 hours. With just eight hours of sleep over the five days, Natalie battled severe weather, altitude, technical terrain and sleep deprivation to finish 11th Lady. 
Now based in Chamonix with her dog Rosa and her fiance Robbie, the partnership with Odlo is ideal for the full range of seasons, from roasting summer days, to dumps of winter snow.
Instagram: @natsmountain Twitter: @natsmountain 
TY FARRER - marathon running
Ty started running relatively late in life, choosing to join a running club after his 40th birthday, however he has ambitious aims to become the 2018 British V45 Marathon Champion whilst running as part of the English Masters Marathon team in Chester.
Ty is the road and XC captain of Huntingdonshire AC, where he is able to spend additional time training, building up to 80 mile weeks when time permits.
His recent achievements include:
• 3 Marathon PB's in 2017,
• 2:43:13 in Brighton 17th overall,
• 2:41:08 in London,
• 2:39:44 running for England in Chester - securing 2nd overall (Silver medal) in the British Masters Marathon championships V40 age group.
Twitter: @tyfarrer Facebook: @ty.farrer.5

Find out more about ODLO products at www.odlo.com

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