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On launches new Cloudrush

by Press Release
Friday 2nd June 2017
Tags  On Cloudflow   |   On Cloudrush   |   On Running
 
 
On, purveyors of beautiful shoes, has just launched their new offering - the Cloudrush. 
 
The Cloudrush is a light competition shoe featuring the unique On technology: 18 low-profile CloudTec® elements made of Rebound Rubber to spur the wearer on to keep up the pace and maintain an efficient running style that combines performance and comfort perfectly.
 

On Cloudrush
The new Cloudrush

The Cloudrush is a genuine specialist shoe for endurance and interval runs. It’s extremely comfortable with its ultra-light skeletal-structure upper, its heel construction with an extra EVA layer and its adaptive inner sock, the shoe fits as if it had been moulded around the foot. The stylish Cloudrush even features smartly-placed reflectors for better night-run visibility. The new On Cloudrush is made for running fast – wherever, whenever.
 
“The best thing about my Ons is the amazing running sensation they give me,” says On athlete Caroline Steffen. “The light-as-a-feather landing and the powerful takeoff just make me less tired. And my whole run feels so much more dynamic.”
 
This unmistakable sensation, which all On fans enthuse about, is a hallmark of the brand-new Cloudrush, too. With its 5-millimetre heel-toe offset the Cloudrush is very direct, while its individual Cloud elements absorb the landing impact on every stride. The thin Speedboard flexplate permits efficient contact with the ground at fast running pace. And the concept of bandaging the foot at critical points has been incorporated into the new upper’s skeletal-structure design, where multiple bands ensure optimum support with minimum weight.
 
The Cloudrush is available now priced at £120. With the company’s selective distribution strategy, On shoes are stocked by some 3,000 specialist stores all over the world.
 
Elite athletes, Olympic medallists and world champions have all won races using On’s unique technology. Wearers of Ons have already graced over 250 international podiums at marathons, triathlons, ultra-distance events, mountain marathons, trail and orienteering runs and track and field meetings. Last weekend, Great Britain’s Tim Don broke the Ironman world record wearing On.
 
Tim said: “At about the 5km mark, Frank (my trainer) shouted to me ‘you can get the record if you run a 2.48’ and I was like ‘what record?` When he said the world record I nearly fell over”, elaborated Tim after the race. 
 
For Tim, he chooses to put his faith in the On Cloudflow. The Cloudflow is all about responsiveness, and moving in sync with the runner’s stride. Thoughtful engineering and a runner’s perspective are imbued into every part of the shoe, with a dedicated team led by Ex-Duathlon World-Champion and six-time Ironman winner Olivier Bernhard. 
 

Cloudflow
On's Cloudflow

“I love my Cloudflow”, explains the new Ironman World Record Holder. “When you get off a hard bike it’s important to put a shoe on you just know is fast and works for you and that’s the Cloudflow for me. Especially in the closing stages when you are pushing the limit and your form is going – it just gives me confidence. I bloody love them.”
 
 
 
 
 
 
 
 

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