We all love a good British culinary institution: fish and chips, ice cream vans, the Great British Bake Off, but sports nutrition? There isn’t much out there that’s home-grown.
The realisation that Mountain Fuel is a good old British success story was just one of the reasons that we enjoyed hanging out with them on Saturday. There were many others, which might be pretty obvious from the photos.
Mountain Fuel is owned by Rupert Bonington (son of Sir Chris Bonington, the mountaineer) and Darren Foote, and began when Darren grew tired of not being able to find sports nutrition to suit. They found lots of products which delivered energy in varying degrees but were hard on the stomach and they found lots of advice to ‘take one every half an hour’, ignoring the fact that you might want to incorporate anything else except drinks and gels in your sport nutrition. You know, like actual food.
So Mountain Fuel was born and one of the most impressive aspects of their success is that it’s been very much organic. They haven’t flooded the internet with ads and cheesy social media product images. They get the word out there by walking the walk (and my legs still hurt from doing this with them). They have a great team of ambassadors and the photos and videos from their days out are in equal parts awe-inspiring and a bit jealousy-inducing when you’re sat at your dreary work desk.
Mountain Fuel ambassadors who we met at the weekend included Sally Fawcett, Ben Mounsey, Donnie Campbell and Dan Page, to name but a few (a list of other Mountain Fuellers is here but it's not up to date as Rupert is too busy running and taking pictures!). It’s a who’s who of running and they were all fans of the product first, before they became Mountain Fuel ambassadors. And they couldn’t have been more welcoming to these useless, hill-deficient runners from Run247!
Rupert is a big fan of taking photos and videos on the run and, despite the fact that our run from Keswick to Threlkeld via Skiddaw, Great Calva and Blencathra (leg 1 of the Bob Graham route) had very little visibility, he managed to get some great shots.
If you don’t already follow Mountain Fuel on Twitter and Facebook and you want a steady supply of running inspiration then I suggest you do so now! You can also check out some of their amazing running videos on their website. Here's one to whet your appetite:
And if you’re looking for a simple way to think about sports nutrition then what could be simpler than:
Night fuel: You take it the night before your activity to help you replenish and repair. Think chocolate milk, hot or cold.