Sunday, 21st January 2018
Article Image

The North Face® TracKING APP - A Unique Run & Hike Community-Driven Platform

by Press Release
Wednesday 18th April 2012
Tags  The North Face TracKING   |   The North Face   |   TracKING   |   running app   |   performance app

Translate real-world performance results into digital challenges with your friends

The North Face® is launching The North Face® TracKING, a new proprietary performance APP which enables participants to digitally compete with their friends via social media to show performance over distance, altitude and speed.

The North Face® TracKING APP - A Unique Run & Hike Community-Driven Platform

Downloading The North Face® TracKING instantly allows participants with an explorative spirit into an exclusive online community of like-minded trail runners and hikers gathered at The North Face® Europe's Facebook® page. After completing a hike or a run, The North Face® TracKING records your current and previous results in a personal performance library that can be compared and contrasted with your friends’. Each participant can also submit their results to weekly competitions to win top The North Face® prizes for running the fastest, holding the highest elevation, or reaching the furthest distance.

The North Face® TracKING APP - A Unique Run & Hike Community-Driven PlatformFeatures of the APP include positive voice prompts to alert participants as to how far they've gone, number of calories burned, and distance remaining. Unlike other performance APPs, The North Face® TracKING APP also runs an algorithm against data retrieved from the mobile device’s internal GPS antennae in order to calculate positive elevation. This way, the effort put into a steep hike versus a flat run of the same distance will be highlighted on the individual’s results’ page.

Additionally, during activity, the APP makes a series of API calls to Wikipedia to retrieve geo-located data about points of interest that surround the participant whilst they are moving. The participant’s ranking can be found on their personal Facebook Dashboard on The North Face Europe Facebook page.

"Our mission for mobile activation is to bring together exploration, performance and community. The North Face® TracKING APP was developed for our fans to live the brand's ethos of Never Stop Exploring™ with the added ability of sharing their results with our community and getting rewarded for it," states Michele Scarano, Head of Digital Marketing The North Face® EMEA.

Download The North Face® TracKING APP from The North Face® Europe website, Facebook Page or iTunes Store.

facebook: http://facebook.com/thenorthface.europe
website: http://uk.thenorthface.com/blog/eu/en/tracking
iTunes: http://itunes.apple.com/gb/app/the-north-face-tracking/id516701239?mt=8


Related Articles

Article Image
We interview Dean KarnazesDean Karnazes is in the UK at the moment and we had the opportunity to interview...
Article Image
An evening with Lizzy Hawker at the Nort...Paul Shanley went to the North Face Store on Regent Street, London, for a very s...
Article Image
The North Face launch Mountain AthleticsA clothing range, an app and classes to help your training
Article Image
Cross-training for runnersIn this new series we try out different types of cross-training and report back ...
Article Image
Go exploring with The North FaceThe North Face offer you the opportunity to join them with regular outdoor activ...
Article Image
The North Face® launches #NeverStopLond...Join London’s outdoor community at The North Face, 290 Regent Street
Article Image
The North Face® Night Ray Outdoor FestEvent news: The North Face® brings a new way to experience the great outdoors w...
Article Image
RunSocial: A new digital fitness experie...Product news: Run with friends and beat the boredom with the ultimate treadmill ...

Post A Comment

TereréJordan Blood