On on the couch

Annie Emmerson interviews Rick Kiddle from On running shoes on the Run247 stand at the 2010 London Running Show.

Rick Kiddle explains the idea behind the exciting new On shoe which launched at the show. The star of the show, it is not only a good looking shoe, but also has some brand new technology behind it which gives the athlete the feel of a cushioned training shoe with the preformance of a racing shoe that also encourages a good posture akin to that achieved by a barefoot running shoe.