Newton Running - (www.newtonrunning.co.uk)
Newton Running shoes the '220 Running Shoe of the Year 2010' are designed by runners for runners to mimic the advantages of barefoot running.
To discover your best running form all you need to do is run barefoot. You'll immediately discover that when barefoot, you're not landing on your heels, you are landing on your midfoot/forefoot. Landing on your midfoot/forefoot, is the most natural way to run, it is also the fastest and most efficient way to run. Newton Running shoes were developed to make your feet think they're barefoot and increase your performance.
2XU Compression
2XU Compression clothing (www.2xushop.co.uk). 2XU engineers products with the single minded goal of equipping the athlete to feel more prepared, race ready and capable than the competition. As they put on their technologically advanced garments, athletes also put on a desire to perform beyond expectation and be greater than ever before. Armed with 2XU technology, another piece of the finely balanced athletic equation is in place to multiply your human performance. 2XU marks the beginning of a new era in sporting equipment.
GU
GU, the world first energy gel, revolutionized the way endurance athletes re-fueled during exercise and it continues to serve as the benchmark for all other energy gels. GU currently holds 60% market share across the run, bike and outdoor sector within the United States so it was the right time for GU to be introduced to the UK market.
