www.adidas-ar.com - August 27th – 30th 2010
Over 30 teams of 4 people have entered the adidas TERREX Adventure race over the bank holiday weekend this month. Race planners have managed to keep the 400km long route a secret from athletes for a whole year and are excited about racers actually getting out there and testing it out!
The adidas TERREX Adventure Race commences in Keswick on August 26th with a Prologue Adventure Race. This starts at 1930 in Keswick town centre. It is a FREE race open to teams of four, the aim of the Prologue is to put on a bite size adventure race for local people and teams that want a piece of the action without entering the full race. Event organizers would welcome support at the start and finish of this of this event.
The main race commences in the early hours of Friday 27th August and teams can expect to traverse the fells by foot, swoop down the area’s best single track on a mountain bike and to paddle across the vast lakes – Not to mention a few hidden surprises to keep the team on their toes. It is sure to be a true test of each athlete’s mental and physical stamina.
It will take racers between 3 and 4 days to reach the finish of the race and athletes can be expected to be seen arriving back in Keswick in the early hours of Monday morning on the 30th August and throughout the day. At this stage we have no doubts they will be exhausted but exhilarated.
All the teams will carry a tracker and their live progress can be watched on www.adidas-ar.com where there will also be regular updates on the team’s progress and clips of film footage and images from the actual event. The event is being televised for a whole hour on Channel 4 on November 7th at 0730.
The new planetFear store in Keswick on Heads Road is hosting the registration of the adidas TERREX event on the 26th August, whilst celebrating the opening of the shop at the same time with a major launch party, featuring live music, food, drink, and special offers. You will be able to enter various outdoor challenge activities in store to celebrate all aspects of adventure over the whole weekend. Please call in and take a piece of the action, you will also be able to follow the progress of the racers in store on the big screen.
adidas TERREX invites you to get involved in the action and hopes to see you at the finish line or in the planetFear store throughout the weekend.
