Balega, the biggest-selling sock brand in the US, is now available in the UK through specialist sports marketing and distribution company, Fit Brands.
From the Zulu word meaning “to move with speed”, Balega socks have established themselves as the leading running sock in the US thanks to their quality design and use of ultra-soft, durable materials.
Balega is passionate about its products and believes that their performance and fit characteristics make them unique to the UK market.
All of its socks incorporate a hand-linked seamless toe that eliminates abrasion across the top of the foot. They also knit an extra deep heel pocket, or “Fit Well”, ensuring that its socks fit the foot perfectly - and don’t slide during activity.
In short, Balega is the perfect running sock. But don’t take our word for it: latest figures show that the Balega Hidden Comfort is currently the number one selling running sock in the US at running specialty retail. This unisex sock offers a hand-linked seamless toe enclosure for seam free comfort.
There is a specially constructed mesh ventilation panel that keeps your feet cool and dry, while a plush, medium volume construction undersole gives you maximum cushioning. A deep heel pocket (fit well) keeps the sock firmly in place while exercising. The Hidden Comfort also features a reinforced heel and toe and a high heel tab for protection from footwear abrasions.
For athletes looking for the ultimate in performance and comfort, Balega’s comprehensive product range offers a sock for every conceivable use, whether that’s male or female, off or on-road, compression or race-specific: the brand even has socks for neutral runners and under-pronators.
Balega’s story also sets the company apart from the competition. An American/South African initiative, Balega has operations in both countries with a focus on the running specialty market. The company prides itself on the fact that all its products are developed and tested at its South African production facility.
The company’s product development team is made up of all types of athletes who regularly compete in events ranging from Comrades and Two Ocean’s ultra marathons to many shorter distance events both on and off-road in South Africa and abroad.
In short, when it comes to socks – and their performance – there’s nothing that Balega isn’t prepared for. That’s why Balega is the perfect running sock.
BALEGA is available now in the UK through selected retailers.
