ACUVUE® partner as an ‘Official Supplier’ to the Virgin London Marathon 2012
Just in time the for London’s greatest annual spectacle – the Virgin London Marathon, ACUVUE®, the UK’s leading contact lens brand, is challenging runners, sports enthusiasts and spectators across the UK, to go ‘spectacle free’ by providing ACUVUE® brand daily disposable contact lenses free for 30 days to see the difference it makes to their performance. Although research closely links contact lenses with improved performance in an active lifestyle, only 12 per cent of people who need vision correction wear contact lenses. That means that more than 26,000 London Virgin Marathon runners, and approximately 32 million people across the UK, could potentially improve their performance by wearing contact lenses.
“It’s no secret among runners that contact lenses can be more comfortable and convenient than glasses – there is no slipping or fogging up. However, it is less known that vision has the potential to affect performance in sport because it can impact clarity of sight, body movements such as hand-foot coordination and how we process information,” said Damian Conway, an optician from Norwich, who is running the Virgin London Marathon on 22 April. “If contact lenses have a positive impact on a marathon runner’s performance, imagine the benefits they can offer someone in day-to-day life. The ACUVUE® 30 day free offer is a great opportunity to experience the benefits of contact lenses first-hand.”
Whether training for a marathon or running to catch the train for work, there is no escaping the potential damage associated with ultra violet (UV) rays. While protecting our skin has become second nature, most people don’t think about protecting their eyes – even though repeated exposure to UV rays has been linked to cataracts and even vision loss. It is a little known fact that contact lenses can provide additional protection from UV exposure beyond wearing sunglasses or a hat. ACUVUE®’s best-selling contact lens, 1•DAY ACUVUE® TruEye® offers the highest level of UV protection of any daily disposable contact lens.
Hugh Brasher, Joint Race Director of Virgin London Marathon commented, “I’m delighted to be working alongside ACUVUE® to offer all of our runners the chance to perform at their absolute best on race day. As a long-time 1 DAY ACUVUE® MOIST® contact lens wearer, I know from experience that contact lenses can have a positive impact on performance – and I would never race without mine.”
“Whether racing competitively or ‘racing’ around in daily life – we can all benefit from improved performance. We hope that people will take advantage of the ACUVUE® 30 day trial and see how contact lenses can help you perform better while enjoying an active lifestyle. It would be great to look at out the crowds during the Virgin London Marathon and see a truly spectacle-free spectacle!” said Ruth Graesser, Senior Product Manager for Johnson & Johnson Vision Care in UK and Ireland.
To discover the difference ACUVUE® contact lenses can make to your life, run down to your optician, or visit acuvue.co.uk now