Today, 110% launches the UK’s first compression gear that fuses the science of compression with the elemental power of ice, in a single garment. The ice bath has just gone mobile; the 110% kit maximises sporting performance and facilitates recovery that is simple, mobile and effective.
Whether it be a keen runner preparing for the London Marathon, a triathlete preparing for an Ironman or an elite athlete training for selection at the London Olympic Games, each seek competitive advantage through use of innovative new products.
Using seamless technology, 110% Compression + Ice products include anatomically targeted compression technology to increase blood flow and prepare muscles for exertion. Worn during training, the garments increase muscle stability and decrease the build up of lactic acid, reducing fatigue and risk of injury.
Post exercise, reusable ice sheets fit neatly into the unique pocket architecture of each garment allowing for immediate ice therapy to reduce muscle soreness, making the ice bath more accessible and truly mobile.
16-time Ironman competitor, Ultra-marathon runner and CEO of 110%, David Green, explains: “Since the initial US launch in February 2011, the 110% compression + ice line has generated a huge buzz amongst passionate athletes looking for ways to recover faster and enhance their performance. It seemed only right to bring it into the UK, the home of the 2012 Olympics. We know that with our gear, we are giving athletes the tools to push their game further, to play harder.”
Designed to be worn by sporting enthusiasts and professional athletes before, during and after training, George Pinner, member of the GB Hockey team, reveals: “As a full time athlete, no other product on the market offers me the immediate opportunity to treat muscles and bounce back after a tough game or workout. Training on a daily basis, both on the pitch and in the gym, I always wear my compression kit. Gone are the days of a messy ice bath; I just slip the ice sheets into my kit and because they stay frozen for up to six hours in the thermal bag, I can recover on the go plus they can be worn under clothing.”
Green continues: “We are excited to be kitting out both recreational and elite athletes across the country in their quest for optimal sporting performance. It is our mission to give athletes the tools they need to play harder.”
The men and women’s product line include Double Life Shin and Calf Sleeves, Clutch Full Length Tights, Juggler Knickers, Transformer Shorts, Knee and Elbow Sleeves and Full Length Arms. Prices range from £55.00-£165.00
To learn more about 110% Play Harder and the full range of products, please visit www.110playharder.com
