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Experience running on clouds - visit the On at the Triathlon Cycling and Running Show

by Press Release
Thursday 10th February 2011
Tags  On   |   The Triathlon Cycling and Running Show   |   TCR   |   CloudTec   |   FitBrands

With the Triathlon Cycling and Running Show taking place at Sandown Park on 11th-13th February, we are delighted to invite you to come along and experience the On shoe with CloudTec™ – the new running sensation that has taken professional athletes, trainers and seasoned runners across the globe by storm.

Described as “like running on clouds”, the On is the first running shoe to provide 3D cushioning – offering increased protection against the stresses of running, while helping to enhance performance. The On’s CloudTec™ differs from traditional cushioning by absorbing both the vertical and horizontal forces on the runner’s body, reducing the impact on muscles and joints by up to 30 percent. As the foot hits the ground with forward momentum, the 13 Cloud elements fold back to allow the foot to glide to a softer half, as if on sand. After impact, small teeth on the interior surface lock together to provide an optimal push-off, as if on concrete.

Following a phenomenally successful UK launch at the end of 2010, we invite you to find out for yourself why the On is such a hit. You’ll find us on the Fit Brands stand, number H1, throughout the event, where we guarantee there will be lots to see:

Experience the original Cloudsurfer
Come along and try out and buy our classic lightweight shoe. Engineered for speed, distance and efficiency, it supports an active running style, trains your muscles and prevents injuries in runners up to 80kg. And we’ve added two new colourways to our iconic black/lime: silver-grey/azure and rose/orange (women only).

New! The Cloudrunner impact trainer
Be the first to view our new impact trainer. Designed to give additional cushioning while offering a fast and flexible ride, our second CloudTec™ model is the ultimate shoe for runners of between 75kg-100kg. On sale from March 2011.

Keyside - The NEW! The Cloudrunner impact trainer

Get expert advice from elite coaches
Former British triathlon champion and now elite coach Rick and On ambassador Rick Kiddle will be on hand to answer your questions. You’ll find him, triathlon coach Martin Allen and team of six coaches in the indoor swim zone (stand B42).

‘Try it On’ and win a trip to Switzerland
Visit us on the Fit Brands stand and Try it On. Tell us what you think and the most creative postings will be entered into a draw to win a fantastic weekend for two in Zurich. Plus we’ll be giving away a pair of On’s every day!

Free Swiss goodie bag with every purchase!
Buy a pair of Ons at the show and we’ll give you a free goodie bag including a pair of performance enhancing Balega socks and Swiss nutritional goodies.

We hope to meet you at the show. For more information about On, please see: www.on-running.com. Or to purchase the shoe now, visit www.runningshoeslondon.co.uk


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